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So, How was the last incomplete post? Eager to know what next? Here is the last part of the topics for you. Fasten you sit belt and go get it....
Avoid Flash
Flash might look pretty, but it does nothing for your SEO. According to the
Search Engine Journal,
"Frames, Flash and AJAX all share a common problem – you can’t link to a
single page...
Don’t use Frames at all and use Flash and AJAX sparingly
for best SEO results."
"If you absolutely MUST have your main page as a
splash page that is
all Flash or one big image, place text and navigation links below the
fold," the post continues.
Image descriptions
Spiders can only search text, not text in your
images -- which is why
you need to make the
words associated with your images as
descriptive
as possible.
Start with your image names: adding an "ALT" tag
allows you to include a keyword-rich description for every image on your site.
Perfect Optimization explains an easy way to do this.The visible text around your images is valuable for SEO:
MarketPosition
suggests adding captions to all your
pictures and being descriptive
with the text in
immediate physical proximity to your images.
CONTENT
Your content needs to be fresh -- updating regularly
and often is crucial for increasing traffic.
"The best sites for users, and consequently for
search engines, are
full of oft-updated, useful information about a given service, product,
topic or discipline,"
MarketingVox explains.
One way to ensure that your site
gets new content on a frequent basis
is to integrate a blog. "Get the owner or CEO blogging. It’s
priceless!" the
Search Engine Journal
suggests. An executive blog is an excellent way to reach out to your
clients, create more opportunities for internal and external linking,
while giving your site a more
personal voice.
Social media distribution
A CEO blog is just one element of social media distribution, an important SEO strategy according
to fresh content on your site across appropriate
social networking platforms.
Whether displayed on your company's account,
or recommended,
re-tweeted, and re-distributed by
someone else, this strategy
exponentially muliplies the number of places where visitors will view
your links.
Link to others
An easy way to direct more traffic to your site is
by developing relationships with other sites.
PC World
suggests that you personally ask
the webmasters of well-respected sites
if they'll
include a link to your site on theirs. Be sure to
return the
favor -- then everyone wins!
Make certain that your partner has a good
web-reputation, of course.
MarketingVox
warns against getting tied to a "link farm"
whose bad SEO habits could bring you down.
HeRe is the complete list of tips to basic SEO from me for you. Hope you find it useful for you to accomplish your job. Happy doings and EnJoY.....
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