Monday, April 15, 2013

Every Link Builder Needs to Know(Contd.)

Here is the next part of the post that I have to post earlier.But it is better late than never.So, here you are with the details what I want to share with you...

38.  How To Find Mentions That Don’t Yet Link To You

One very easy way to do this, moving forward, is to set up Google alerts for your name, site, URL, etc. If something pops up and there’s no link, ask for one if you like.

Many people will mention you and link to your social media accounts, especially Twitter, but if that happens and you’d rather have a direct link to your site, thank the person who mentioned you and ask if you could have a link to your site instead. This is a tricky one as some people might find it rude to be asked to do something when they’re doing you a favor by mentioning you, but still, it’s best to know how to use this tactic judiciously.

39.  What A Bad Link Neighborhood Is

We’ve dealt with a lot of clients who say that they don’t want links on sites that link to certain niches. That notion aside, the bad link neighborhood effect is what happens when you have your great link on a site but it’s surrounded by other spammy ones, usually just a bunch of links that aren’t related to each other and are only there because they’re been purchased. These links can cause the site itself to be valued less in Google’s eyes.

A bad link neighborhood can also be a network that’s been devalued or deindexed. Think of it as the same idea as if you wanted to open a kid’s clothing store and you had to decide where to rent a business space. You wouldn’t want to be next to a strip club most likely but if you found a space in a section that had a McDonalds and a kids’ bookstore, you’d probably think that was ideal.

Google says to “avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.” This kind of thinking goes both ways as you can see. You don’t want to link to bad neighborhoods and you don’t want links from them either.

40.  What Link Spikes Are & Why They Can Be Worrisome

For one thing, they can indicate network links all being activated at the same time. They can indicate a negative SEO attack. They can also be 100% legitimate (think press releases, new television ad, etc.) but still, you need to understand how to get more information about them when they happen.
This looks a bit odd, no? One quick tip: any time someone approaches me and says “I think some of my past links are hurting me now” I immediately go and do a backlink history check in Majestic. The weird spikes in 2008 make me think that maybe something suspicious was going on (networks maybe?)
This could be natural, but after seeing it, I have a good idea of the questions I’ll need to ask this person.


link spikes

41.  How To Be Suspicious Of A Site Or A Link

If  a site has content that does not at all seem to match up with the URL (let’s say the URL is home mortgage.com and the content is all about pet care) then something is definitely amiss here. If you start to see a lot of new links coming in and you’ve done nothing to get them, you need to go and check them out.
With all that’s happened recently with Google, links, negative SEO, and link warnings, you can never be too careful.

42. You Need To Actually Read The Content Of A Site

In other words, don’t just rely on its metrics when evaluating it. Wow, this is a big one. I think that sometimes we all have blinders on when we’re cranking out work, and we tend to be so focused on easy ways to analyze a site quickly that we forget to slow down and actually see if the content makes sense.
I’ve seen links come in that look fantastic at first. The site seems totally relevant to the niche, the link looks perfect, the social signals are good and look like they’ll keep improving, but when I read the article, it reads like it was written by a robot. That kind of site might be ok for awhile but it’s probably not a good long-term potential for traffic.

 43. What Markov Content Is

Markov content is content that has been randomly generated to pass as proper text until it’s closely inspected. At its best, it just looks like someone might not be a native speaker of the language in which it is written, but something about it will just be “off” when you try to make sense of it.

Beware of this when you’re evaluating a site that you want a link from, just as mentioned above.

I am dare to say that some points of the topics hasn't covered with this post. I don't want to bore my readers with long post that's the reason I decided to complete it with in the next post to follow. So, till then relaxed and be patient to grab it............


 


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