What is Search Engine Optimization?
"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure."
................................ That's what Wiki says
How to get listed with popular Search Engine?
Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your website.
Below you'll discover what the search engines look for when determining your page rank so you can optimize your pages for best results. This is often called SEO or search engine optimization.
Now a days, the marjority of traffic comes from the major search engines.
How Search Engines Determine Your Rank?
Before you try to add your site to the search engines, you should understand what they look for when they decide how to rank your site. Just because you're listed doesn't mean you'll get traffic. You have to make sure your site is search engine ready.
The general rule of thumb is that most engines use a "formula" to determine keyword relevancy. The technical term is called an "algorithm", and each search engine has its own unique algorithm that it uses to rank pages.
Generally, this magic formula consists of your page title, overall body content and the number and quality of links pointing back to your site, how long people stay on your site, etc.
It's important to note that every engine is different. Some may look at inbound links (number of people linking to you), others may place more emphasis on your body content. These days, meta tag content is becoming less and less important.
In case you don't know, meta tags are hidden descriptors that appear at the beginning of your HTML code, inside your tag. They may be invisible to your visitor's eyes, but search engine spiders can read them.
They usually consist of a title, description, and keyword tag and they look something like this:
<head>
<title>Title of Your Site</title>
<meta name="description" content="Description
of your site here.">
<meta name="keywords" content="keywords
separated by commas">
</head>
Because of abuse, many search engines no longer use these tags to help rank pages, but you should still include them because they do use them to display information about your site.
For example, whatever is inside the the <title> tag is what the search engine will use as the title of your site in the search results.
Don't fall over.............
Don't stress out over the meta tags. You should definitely use them on every page. Just understand that how well you rank depends on how popular your site becomes over time.
Google, Yahoo and Bing (Live) - The Big Three
There are a handful of engines out there that bring traffic, but the reality is a very large percentage of search engine traffic comes from Google, Yahoo and Bing. Yes, there are other engines like AOL, Netscape etc., but they pull their results from the Big 3.
So in other words, once you start getting traffic from Google, Yahoo and Bing, you'll rank well in the others automatically.
Be patient a little bit..........take a cup of tea or coffee.
To learn more on SEO visit Google Webmaster Central.
We'll be right back with more details on how to getting listed on those BIG three .
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Search engines serve as incredible tools to locate information on the web. Moreover, they offer your potential clients a way to reach your products and services. Therefore, it is vital for you to understand search engines specifics that may prove to be beneficial to your company.Seo
ReplyDeleteSearch engines serve as incredible tools to locate information on the web. Moreover, they offer your potential clients a way to reach your products and services. Therefore, it is vital for you to understand search engines specifics that may prove to be beneficial to your company.Seo
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