Tuesday, November 24, 2009

Adsense facts

What is AdSense?


Adsense is a contextual advertising program by Google which allows website publishers to generate revenue from their sites by placing ads from the Google Adwords network on them. Each time these ads are clicked on by one of your visitors you earn a share of the revenue that Google makes from charging that particular advertiser.


"Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website. The use of proxy is allowed but if you use a proxy to enter your adsense account your account will be disabled.                                         --------------What WIKI Says.


Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.


Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn and this is what   ................................. In brief about AdSense.


Every website owner should at least consider the program. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.


So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.


What Google Says about Adsense :


"Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful"


For more information on where the ads actually come from and how which ads appear is determined take the Adsense Tour.




You're probably thinking..."Is Google Crazy?"


"What's the Secret? Is Google just give away money advertisers are paying them?"


The answer...


Google is very smart in its own way.


If you know how AdSense works, you will see that it's a win-win situation for everyone involved, and the bottom line benefit is Google's. look at the explanation  below.....


Since the advertiser's ads are now being displayed on more web sites all over the internet (instead of just Google's site), they are getting much more exposure. More exposure means more clicks and even more traffic for their site over a shorter period of time.


This is good news for Google because the more traffic the advertisers receive, the faster their advertising funds are used up.


Remember, they get charged every time their site gets a visit; and of course, it is Google's hope that they'll continue to keep funneling more money into their account for more ad exposure.


What an ingenious way for Google to increase the amount of money they earn from advertisers while building loyalty with website owners (like us) who are now getting paid to help them advertise.


Of course, I'd expect nothing less from the most popular search engine on the web. :)


Google does not disclose exactly how much you'll earn per ad that is clicked.


The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.


So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.


Advertisers generally pay more for popular terms because they are searched for more.


Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.


For example, if you see that you've made $14.60 today from 20 clicks then you can calculate that your average click-thru commission was $0.73 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.


The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.


Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.




Why to believe AdSense Works So Well


For years, website owners have tried to make money from their sites by putting up banner ads in hopes of visitors clicking them. The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.


When's the last time you clicked a banner ad?


...Exactly!


Second, in order for the web site owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing.


Third, most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal.


With Google's AdSense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content....thanks to Google's advanced technology.


Lots of times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the page.

1 comment:

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