To get high rankings with your blog, you have to write articles. The
search engines — those darling robots — are hungry creatures. They
hunger for your blog content. If you are using SEO copy writing
techniques, the robots will be able to “read” your content and classify
it properly.
First, though, an article must be written. The actual writing of the article is often the most difficult part for people.
When it comes to writing, I notice that procrastination takes up the most time. We talk about writing blog posts when we could be sitting down and finishing our blog post in the amount of time we spent saying we have no time to write one. Okay, maybe it takes slightly less time to say we have no time than it does to write one.
Step One: Use a timer. Set your timer for 30-45 minutes and immediately start writing about a topic. If you finish one article draft, then move on to a second one. If you prefer, you can edit the first article draft rather than write a second draft.
Step Two: Always, always keep a list. You’ll hear common questions in your field or niche. Blog posts are an excellent way to answer these common questions from your clients or audience members at your speaking events. If you are on Twitter, you might ‘hear’ questions being asked. Instead of replying in 140 characters, you can write 200-500 words for your blog and provide a link in your Twitter feed to that. Generally speaking, more than one person will be interested in that answer.
Step Three: Keep a headline swipe file. Visit magazines.com and look at magazine covers to get catchy headline ideas. Just now, I saw a copy of Men’s Health. They have a headline that says “Strong Body, Strong Mind.” I could play on that idea and create a headline that says: “Strong Copy, Strong Blog.” Cosmopolitan has a title that says “How to Make Choices You’ll Never Regret.” You could change that to “How to Write Article They’ll Never Forget.”
I came up with the above titles in under 60 seconds in each case. I might decide to change them or toss them later, but I’ve got a start based on well-tested ideas for what works well to pique a person’s interest.
Do you have ideas to share about how to write a blog article? Please share in the comments to help us in doing better.
