Here is the next part of what a link builder needs to know. Although a bit gap between the post but hoping that will make you benefited if you go through it.
31. How To Optimize Internal Links
Recently there has been more talk of this since most of the discussion of over optimization has been taking place regarding links coming into your site from another site, not your own internal links.
Since the goal of internal links is to help a user navigate a site, you should understand that proper keywords in internal links should be present if they make sense to a user. There’s an excellent article about site structure and internal links here.
Some people have fantastic ideas and points to make but it’s hard to wade through something that is badly written. Spellcheck exists for a reason. I also realize that some people write just to get content out there. Trust me when I say that it shows. However, if you’re not a naturally gifted writer, practice, read some fantastic writers, and you’ll get better. Just believe that it’s important.
Crowdbooster is really useful for this as they have an Influential Followers tab. This lists then people who follow you on Twitter, along with their number of followers. If you want to get the attention of someone who has a massive reach, this is a good way to do it.
However, remember that influence isn’t always directly correlated to number of followers. Don’t ignore people who interact with you just because they don’t have a billion followers. Many people are much, much more influential than their Twitter metrics would suggest. I know several people that I speak to regularly on Twitter, and none of them have more than 1000 followers. I get more feedback from them than I do from a lot of other people, and they’re the ones I’ll go to when I need something because they’re the ones who’ve interacted with me.
If you’re considering removing a link and you find that it sends you a lot of traffic, see if it’s converting traffic. If not and you still want to remove it, go right ahead and try. If a link sends you converting traffic, I’d leave it alone.
If you find that you have links coming into pages that aren’t found, put in a 301 or contact the webmaster of the sites linking to you and point out where they could link to. Honestly, that’s my preferred option because when you don’t go through a 301, you don’t lose link juice.
However, if you were going to switch from url.com/thispage.html to url.com/thatpage.com and you had 500 links pointing to it, a 301 is a heck of a lot better use of your time than sending 500 emails and checking to see whether the webmaster complied with your request.
So be involved to reach your goal and wait till come back again with last part of this topic.Till then good ByE and all the very best.
31. How To Optimize Internal Links
Recently there has been more talk of this since most of the discussion of over optimization has been taking place regarding links coming into your site from another site, not your own internal links.
Since the goal of internal links is to help a user navigate a site, you should understand that proper keywords in internal links should be present if they make sense to a user. There’s an excellent article about site structure and internal links here.
32. Ways Of Identifying A No Followed Link
Yes, there are plugins that can highlight them but you know what? You can also just look at the code. If a link has a rel=”nofollow” on it, it’s nofollowed.33. How To Do Keyword Research
There are a bazillion free and paid tools that do this but here are a few that I use regularly:34. How To Write Well & Not Just Well Enough
While I am definitely a grammar/spelling freak, I still truly believe that badly written content (whether it’s a blog post, an email, a review, or whatever) makes you look like you don’t truly care enough to take the time to do something well.Some people have fantastic ideas and points to make but it’s hard to wade through something that is badly written. Spellcheck exists for a reason. I also realize that some people write just to get content out there. Trust me when I say that it shows. However, if you’re not a naturally gifted writer, practice, read some fantastic writers, and you’ll get better. Just believe that it’s important.
35. How To Find Your Influencers
I view this in two ways: finding those whom I can influence and finding those who influence me. I’ve been doing this for a long, long time but there are many people who’ve been doing it longer and who do it better, and those are the ones I keep my eye on so I can keep learning.Crowdbooster is really useful for this as they have an Influential Followers tab. This lists then people who follow you on Twitter, along with their number of followers. If you want to get the attention of someone who has a massive reach, this is a good way to do it.
However, remember that influence isn’t always directly correlated to number of followers. Don’t ignore people who interact with you just because they don’t have a billion followers. Many people are much, much more influential than their Twitter metrics would suggest. I know several people that I speak to regularly on Twitter, and none of them have more than 1000 followers. I get more feedback from them than I do from a lot of other people, and they’re the ones I’ll go to when I need something because they’re the ones who’ve interacted with me.
36. How To Tell If A Link Is Giving You Traffic
This is dead simple but I mention it because of a recent conversation that I had with someone who was concerned about removing potentially harmful links. I asked if they gave him traffic and he said “how can I tell?” If you’re running Google Analytics it’s easy to find your referrals under Traffic Sources.If you’re considering removing a link and you find that it sends you a lot of traffic, see if it’s converting traffic. If not and you still want to remove it, go right ahead and try. If a link sends you converting traffic, I’d leave it alone.
37. How To Find Dead Links To Your Site
If you have some great links coming in to dead pages and you haven’t 301 redirected them, you’re losing some great link juice most likely. It’s also a bad user experience. Check to see if you have any 404 errors on your site. If so, put those pages into a link check tool to find out who’s linking to them. The W3C Link Checker tool is one that I use frequently to look at broken links, redirects, and other issues. It’s also free.If you find that you have links coming into pages that aren’t found, put in a 301 or contact the webmaster of the sites linking to you and point out where they could link to. Honestly, that’s my preferred option because when you don’t go through a 301, you don’t lose link juice.
However, if you were going to switch from url.com/thispage.html to url.com/thatpage.com and you had 500 links pointing to it, a 301 is a heck of a lot better use of your time than sending 500 emails and checking to see whether the webmaster complied with your request.
So be involved to reach your goal and wait till come back again with last part of this topic.Till then good ByE and all the very best.
