If you’re a regular blog reader, you know that we regularly emphasize the importance of testing changes to your ads to ensure they’re performing as well as they could be. The most effective way to do so is by running an A/B experiment to compare how one setting performs against a slight variation of that setting. To make it even easier for you to run A/B experiments, today we’re releasing a new AdSense experiments feature for your ad unit settings.
This new feature is available directly from your AdSense account and lets you quickly create, run and analyze A/B experiments for specific ad units -- all without needing to make any changes to your ad or page code. It works by comparing your original ad unit settings to a variation you choose, and ultimately tells you which one performs better. Here are just a few examples of the types of tests you can run:
- Compare the performance of text-only ads to ads that have both text and display enabled
- Determine how ads with a visible border perform compared to those that are ‘borderless’ (where the color of the border matches the background of the page)
- Analyze the effect of changing the color of ad text on ad performance